Gaining a Competitive Edge: Marketing Strategies for Business Consulting Firms

Finding the right consulting opportunities is essential for any business, especially Fortune 500 companies who are always looking for experienced freelancers to help them find innovative solutions quickly and at the right price. Crowdsourcing platforms can be a great way to get ideas from a community of more than 1 million creative problem solvers. A competitive advantage is a point of difference between a company and its competitors that potential customers value. Professional services can benefit from having a lower cost structure or greater specialized experience.

To establish an online presence, there are several strategies that can be implemented. Whether you're a marketing director, have worked in professional marketing services companies for some time, or are an experienced B2B seller who's fairly new to the consulting industry, these strategies can help. The consulting business has been around for years, and so have the partners who run their marketing departments. An easy-to-use platform that helps online businesses and savvy marketers unite, collaborate and grow their businesses together is a great way to increase visibility and credibility. Even if you're not just looking for local customers, creating a Google My Business account will literally put your business on the map. Advantage's exclusive membership program provides personalized support to small businesses to develop their project portfolio, strengthen their business operations, reduce administrative burden and free up time to reinvest in serving their customers.

This program can help businesses gain a competitive edge by providing them with the resources they need to succeed.

Dominic Mccoard
Dominic Mccoard

Avid foodaholic. Infuriatingly humble bacon nerd. Lifelong beer advocate. Total sushi scholar. Passionate pop culture scholar. Typical travel guru.