Are you a consultant looking to increase your visibility and credibility? Creating an effective marketing plan for your consulting services can be daunting, but there are some tried-and-true techniques you can use to build your customer base. Here are seven steps that will help you create and implement a successful marketing plan for your consulting firm.
1.Establish Your VisionYour vision is the driving force behind your consulting practice and is the core of your consulting firm's culture. Make sure that you have created an environment and culture that would be attractive to you if you were applying for a consulting job.
2.Assess Your ToolsYou'll also want to evaluate certain tools that will help you manage all the moving parts. Asana is an excellent project management program that many consultants use for their own business purposes, as well as for communicating with clients.
3.Leverage Social MediaSocial media is a great way to reach potential customers and build relationships with them. For a longer-term goal, consider using the social platform to form a partnership with a non-competitive brand or consultant that can expose your company to a new audience.
4.Set Up a Google My Business AccountEven if you're not just looking for local customers, creating a Google My Business account literally puts your business on the map.
5.Search for Consulting JobsLook for in-person consulting opportunities and remote consulting jobs. Look for consulting jobs at Fortune 500 companies that are looking for trained and experienced freelancers.
6.Utilize Crowdsourcing PlatformsCrowdsourcing platforms are great resources for finding innovative ideas quickly and at the right price.
Use our crowdsourcing platform to get ideas from a community of more than 1 million creative problem solvers.